It Has To Be Heinz

Heinz is to release its first Heinz Tomato Ketchup pan European TV advert for 7 years. It will focus on how the unmistakable taste of Heinz Tomato Ketchup brings food to life.

The new advert features a collection of food moments that simply aren’t the same without Heinz Tomato Ketchup, reminding shoppers that IT HAS TO BE HEINZ. Ten different versions of the ad have been created to ensure the feature reflects local nuances when it comes to eating ketchup.

This spot shows how Heinz Tomato Ketchup bringing a delicious bacon sandwich to life when the unmistakable sauce is spread onto the bread – one of five different food moments that feature in the advert. Quite simply, the foods in question don’t appear until ketchup is added.

Work in this campaign