Guinness

Surfer

Surfer is a critically acclaimed ad launched in 1999. The film features a passionate and patient surfer who waits for a gigantic wave. His is rewarded with a spectacular wave, brought to life in the form of white stallions and a celebratory pint of Guinness. Shot in Hawaii and directed by Jonathan Glazer, it won more awards than any other ad in 1999, and in 2002 was voted "Best ad of all time" in a poll conducted by Channel 4 &The Sunday Times.

Work in this campaign