Guinness

Bring it to Life

Guinness created their own fireworks, bringing a world to life in an epic ad which was part of the 'Bring it to Life' marketing campaign. In a move away from the iconic 'Good Things Come to Those Who Wait', the 'World' ad sees a group of guys come together to bring a world to life in a creative parallel to the famous surge and settle motion of a pint of Guinness and the way it comes alive in front of your eyes when poured at home, or in a pub.

Work in this campaign