FSCS Protected

We developed new creative work for the Financial Services Compensation Scheme (FSCS), designed to raise awareness of what the FSCS does and to provide reassure to the public that their savings are protected.

The campaign employs captivating paper cut images (in film, print and digital display) and sounds (in radio). Each has a duality which represents two positive saving goals in a single item. The visual and audio ambiguity is designed to engage consumers and to help them to understand that whatever they are putting money aside for, that money is protected by the FSCS.

Work in this campaign