AMV BBDO has created a brand new YouTube channel for Foot Locker in Europe, where various pieces of content will be uploaded to showcase Foot Locker’s wide range and knowledge of sneakers in an interesting way. First, the channel will launch the new Running Collection.
In the first video, we feature a group of friends, including professional Freerunner Tim Shieff, taking part in a face-first vertical race down all 33 floors (161 metres) of a skyscraper in London, wearing sneakers from the new Foot Locker Running Collection. Being naturally competitive, the two daredevils try to beat one another in a very literal ‘race to the bottom’. Not just content with trying to win, both participants have to deal with swirling winds and very little grip on the plate glass windows of the building.