Economist

Red Wires

The Economist launched a 70 second cinema ad in 2009 called 'Red Wires'. The ad featured a high-wire walker jumping between different red wires across a cityscape and closed with the strapline 'Let your mind wander'. Each wire represented a different thought which had been inspired by reading The Economist and the high-wire walker's journey is a metaphor for the pleasure of interconnecting different ideas.

Work in this campaign