DfT

50 Years

It’s 50 years since the first anti drink driving commercial aired on British television. The Department for Transport’s THINK! campaign is using the occasion to remind people that - despite drink drive deaths falling from 1,640 to 230 that is 230 deaths too many.

AMV BBDO have created a 60” ad that marks this anniversary, whilst reminding people that drink driving is still the cause of 4 deaths a week on the roads every year. Given the level of social unacceptability surrounding drink driving, the statistics are still shocking. This new film has been created to communicate this and to drive talk-ability both in the media and online.

Work in this campaign