Choice FM

Kill the Gun

Our challenge with Choice FM was to use links with London's minority communities to get a message about the horror of gun crime to where it was needed most. The film was shot using a state-of-the-art Phantom camera, which captures 10,000 frames per second and is normally used for scientific filming. The ad received huge amounts of PR, which helped to reinforce awareness of the issue and received over 100,000 views on youth websites.

Work in this campaign