To celebrate BT Sport’s 4th Season we created “Four Competitions, One Venue”. The campaign uses footage from the Premier League, UEFA Champions League, UEFA Europa League and Emirates FA Cup to celebrate BT Sport as the only place to watch the combination of these four premier competitions.
Aimed at football fans, our main films brings to life the breadth of BT Sport’s football offering by piecing together key moments from the four competitions as though they are happening at the same time. To raise the profile of the films we worked in partnership with Universal records and Chase & Status to create a bespoke remix of their ‘When it all goes wrong’ track. With a focus on personalisation we also worked closely with Facebook and Google to produce specific edits for each platform.
The striking print work pieced together existing imagery of star players across all four competitions and was used across press and OOH.
The campaign spanned VoD, OOH, press, DOOH, digital, social and radio.