BT Infinity

To launch BT Infinity, the new super-fast fibre optic broadband from BT, we were challenged to produce a national advertising campaign which would raise awareness of the future of broadband. Our 'big bang' creative idea communicated the instantaneousness of fibre optic broadband. The campaign had through-the-line media coverage, taken across TV, national outdoor, press and online with a strong, consistent approach throughout in order to maximise impact and media efficiencies.

Work in this campaign