BT

Being Dele

BT has launched a new brand platform, Be There. It’s a new creative approach & it’s the first time BT have united one brand idea across all their marketing communications, all product areas from broadband to BT Sport & TV and for all audiences, consumer and business, UK and global.

The aim of this film is to drive familiarity around the brilliant range of top live sport BT Sport has on the channel beyond just football - including exclusively live UEFA Champions League, 42 Premier League matches, Exclusive coverage of the Ashes in Australia, World championship boxing, the home of Aviva Premiership Rugby, UFC, MotoGP and NBA.

BT Sport is one of the best places to see athletes from a variety of sports go head to head at the top of their game. In this campaign we aim to shine a light on that in a fun way by pitting a range of sporting talent against each other in amazing and unusual circumstances.

In this hero film we watch Dele Alli getting closer to a variety of the biggest sporting moments by transporting himself, physically and mentally into the heart of the action. Each moment will surprise and delight sports fans as we will show Dele alongside other world class sporting talent in unusual circumstances. As the viewer, we will be there with him, totally immersed in the action as it unfolds.

Work in this campaign