Behind the Scenes

BT’s latest “Behind the Scenes” advertising campaign features Australian actress and comedian Rebel Wilson. The campaign aired on October 9th and features Rebel in a series of adverts that highlight the benefits of BT TV and BT Infinity.

The “Behind the Scenes” campaign is a parody of the advertising process and gives viewers an entertaining insight into the world of advertising, from the casting of celebrities, rehearsals, production processes, to voice over recordings.

The first of the ads promotes BT Infinity and is titled “Faster Downloads”. Viewers see Rebel standing next to an advertising metaphor for speedy downloads, a Cheetah. Rebel will ask the BT clients if the Cheetah is safe, they will advise her it is. The junior BT client will then throw a big piece of meat to the Cheetah but by accident it lands on Rebel’s chest.

Rebel Wilson, actress, says: "It was so much fun to fly to London and shoot these commercials last month at Pinewood. I loved improvising with the British cast and collaborating with the BT team. Luckily I didn't almost die after being put in some harrowing situations! You'll see what I mean when you see the commercials and some of the outtakes. My only injury was being run over by a giant soccer ball...but I'm totally good now."

Dan Ramsay, BT Consumer Marketing Director, says: “We are thrilled to have Rebel Wilson star in the latest “Behind the Scenes” adverts. The campaign brings to life the benefits of BT’s TV and Infinity offerings in a humorous and entertaining way.”

Work in this campaign