Behind the Scenes

BT’s latest “Behind the Scenes” advertising campaign features Australian actress and comedian Rebel Wilson. The campaign aired on October 9th and features Rebel in a series of adverts that highlight the benefits of BT TV and BT Infinity.

The “Behind the Scenes” campaign is a parody of the advertising process and gives viewers an entertaining insight into the world of advertising, from the casting of celebrities, rehearsals, production processes, to voice over recordings.

The second Infinity ad titled “Smoother Video-calling” sees Rebel standing next to an attractive man with his shirt off. The man looks to camera literally oozing cool whilst effortlessly hula hooping. A BT Home Hub then rises heroically from the floor on a plinth with a sign that reads ‘SUPER SMOOTH VIDEO CALLING’. Rebel then compares the attractive man’s smooth performance with that of video calling with BT infinity.
Rebel Wilson, actress, says: "It was so much fun to fly to London and shoot these commercials last month at Pinewood. I loved improvising with the British cast and collaborating with the BT team. Luckily I didn't almost die after being put in some harrowing situations! You'll see what I mean when you see the commercials and some of the outtakes. My only injury was being run over by a giant soccer ball...but I'm totally good now."

Dan Ramsay, BT Consumer Marketing Director, says: “We are thrilled to have Rebel Wilson star in the latest “Behind the Scenes” adverts. The campaign brings to life the benefits of BT’s TV and Infinity offerings in a humorous and entertaining way.”

Work in this campaign