BT

Adam & Jane

BT challenged us to convert mass-awareness of the 'Adam and Jane' campaign into active interest and participation. Inspired by online conversations around the campaign characters, AMV opened up the storyline to the general public, asking them to decide on the biggest plot twist of the campaign to date. The public were asked to visit BT.com to vote whether or not there should be a new addition to the BT family and Jane should fall pregnant.

Work in this campaign