BT

34th Floor

“BT Infinity Presents” combined real world live entertainment with technology that allowed the audience to shape the experience, via an interactive YouTube channel. Our first event was Live from the 34th floor: three interactive gigs streamed live from the BT Tower. We gave the audience streaming the gig from home the chance to change the course of the show, personally interacting with the artist and dictating part of their performance.

Work in this campaign