Everyday Challenges

Many people still think of BlackBerry purely as a Smartphone manufacturer for a business audience. However, BlackBerry has a range of devices and services for people from all walks of life. BlackBerry is a brand for everyone, and our challenge was to bring this message to life. With two TV ads, we set out to inspire and drive reappraisal of the BlackBerry brand by showing a diverse array of BlackBerry users rising to their everyday challenges.

Work in this campaign