Birds Eye

100%

Our challenge was to justify the brand's price premium to our target audience of mums and reinforce Birds Eye's credentials as the gold standard in frozen food. We wanted to do this by introducing consumers to the Birds Eye mantra of 'We're only content with 100%'. We approached this challenge by creating a brand advocate Clarence, the Polar Bear who appears in people's freezers when he suspects they have been buying inferior products. His reminds us that Birds Eye products are the best available

Work in this campaign