Rugby Sponsorship Idents

To help launch Aviva's partnership with Premiership Rugby, we created TV idents, press and digital that took a quirky and humorous glimpse at the teamwork required to create good performance on the rugby pitch. The campaign focused on the amusing stories and idiosyncratic details of the people behind the scenes such as groundmen, mascots, fans and even laundry supervisors. These individuals are all people we don't see on the paddock each week, but who have as much impact on a win or defeat as the players on the field.

Work in this campaign