ITV Drama Premiere Idents

We created a set of idents to support Aviva's sponsorship of ITV Drama premieres, the aim of which was to raise awareness of the breadth of Aviva's product portfolio. The campaign was called 'Life's Little Dramas' and demonstrated the fact that no matter what life throws at you, Aviva is there to help. There were nine idents covering each of Aviva's six products: Life Insurance, Health Insurance, Car Insurance, Home Insurance, Retirement Planning and Investments. Each one showed a drama unfolding, such as a man getting into a lift in a hurry only to discover that, rather mysteriously, there was a lion next to him!

Work in this campaign