With a market increasingly focused on price, it became imperative that Aviva addressed this while maintaining positive perceptions of the brand. The 'Chameleon' campaign featured comedian Paul Whitehouse playing diverse deal-seeking characters who have each benefited from choosing an Aviva deal. The advocacy of these satisfied customers shined through in a sector that shouts about discounts and insurance, instead offering fair deals and the chance for people to reinvest in their own hobbies and passions.

Work in this campaign