Act on CO2


Very few people dispute the link between C02 emissions and climate change, but it seemsthat just as many have a clear idea about how they contribute to it, let alone what they should do about it. We designed this creative to make the personal impact people can have on climate change more tangible, presenting their carbon footprint as a real and visible thing. Across our TV and print work, we wanted people to look at the everyday things they do in a new light to help them realise how much C02 they emit through relatively small actions.

Work in this campaign