Purr More

The new global brand platform Whiskas Purr More is the first advertising campaign in the world to appeal directly to cats and cat parents. Using music and technology, it features a suite of content specially designed to make cats purr more, including films, "Cat Music" by animal composer David Teie, and even an entire playlist to de-stress cats.

The music is available for free on leading music streaming platforms and has been used in partnership with veterinary & shelters around the world. Each piece of content contains a unique brand mnemonic precisely designed to appeal to the felines.