Viva la Vulva

To expand the Bodyform brand beyond period care into the intimate care category we created Viva La Vulva, a bold, joyous, unashamed push against the myth of the perfect vulva.

It celebrated the beautiful diversity of real women and their many different intimate areas, represented in positive, raw and empowering ways. This culminated in a lip-sync music video with a twist, where hundreds of vulvas sing loud and proud to the women who love them.