24/01/11

Jessica Langdell


Tagged
News, Wins

New Agency Line up to Handle BlackBerry® Globally

LOS ANGELES and LONDON, JANUARY 19, 2011 – 72andSunny and BBDO Worldwide have been appointed to handle worldwide creative responsibilities for Research In Motion’s (RIM) BlackBerry brand.  The decision was made following a competitive review.

LOS ANGELES and LONDON, JANUARY 19, 2011 – 72andSunny and BBDO Worldwide have been appointed to handle worldwide creative responsibilities for Research In Motion’s (RIM) BlackBerry brand.  The decision was made following a competitive review. 72andSunny, which has already been working with RIM on select projects over the past year, will take responsibility for North America, partnering with AMV BBDO in London as the lead on all other regions and international markets, which will be serviced, as appropriate, by BBDO network agencies. Said John Boiler, Creative Director at 72andSunny, “BlackBerry is an awesome brand.  And we're looking forward to giving it a compelling and powerful voice in the marketplace.” Ian Pearman, CEO, AMV BBDO, added “This brand is a global icon in one of the most dynamic categories there is.  We are looking forward to creating a brilliant long term brand campaign to shift this position up a gear globally.”