09/11/09

Jessica Langdell


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News

Guinness Brings a World to Life in High Definition

This November Guinness have created their own fireworks, bringing a world to life in an epic, new ad which is part of the new ‘Bring it to Life’ marketing campaign created by AMV BBDO. In a move away from the iconic ‘Good Things Come to Those Who Wait’, the ‘World’ ad sees a group of guys come together to bring a world to life in a creative parallel to the famous surge and settle motion of a pint of Guinness and the way it comes alive in front of your eyes when poured at home or in a pub.

This November Guinness have created their own fireworks, bringing a world to life in an epic, new ad which is part of the new ‘Bring it to Life’ marketing campaign created by AMV BBDO. In a move away from the iconic ‘Good Things Come to Those Who Wait’, the ‘World’ ad sees a group of guys come together to bring a world to life in a creative parallel to the famous surge and settle motion of a pint of Guinness and the way it comes alive in front of your eyes when poured at home or in a pub. Marketing Manager, Paul Cornell comments; “To mark the start of the 'Bring it to Life' era, we wanted to create a truly amazing campaign which will graphically illustrate the life, energy and passion of the brand, its drinkers and found within every great tasting pint of Guinness.” To further celebrate the release of the new ‘World’ ad, the makers of Guinness have teamed up with Google Earth to develop a unique online experience allowing fans to bring an imaginary planet to life. Through the Google Earth application, users will be able to choose an area of land and create their own bespoke terrain. ‘Guinness World’ will come to life in late November, but in the meantime, fans can stake their claim and reserve a plot of land by visiting www.guinness.com.