12/12/11

Jessica Langdell


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News, Wins

Foot Locker Europe has hired Abbott Mead Vickers BBDO to handle its advertising account across Europe

Foot Locker Europe has hired Abbott Mead Vickers BBDO to handle its advertising account across Europe.

Foot Locker Europe has hired Abbott Mead Vickers BBDO to handle its advertising account across Europe. The move follows the appointment of BBDO New York to Foot Locker’s advertising business in the US as a result of a separate pitch. The previous lead agency on both the European and US business was SapientNitro.  It will continue to handle digital projects for Foot Locker. AMV will create the pan European brand campaign for the company in 2012. Foot Locker will be looking to strengthen its partnerships with sports branding including Nike, Reebok and Adidas, as well as forging a clearer brand positioning for Foot Locker across Europe. BBDO New York will create new work for Foot Locker that will air during the festive period in the US.