22/02/10

Jessica Langdell


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News

Doritos – Make an Ad, Make a Fortune

On the 16th February 2010, Doritos launched it’s ‘King of Ads’ campaign, created by AMV BBDO, encouraging all budding young directors or anyone with a video camera, to create the next big Doritos TV ad and win up to a staggering £200,000.

On the 16th February 2010, Doritos launched it’s ‘King of Ads’ campaign, created by AMV BBDO, encouraging all budding young directors or anyone with a video camera, to create the next big Doritos TV ad and win up to a staggering £200,000. Arm yourself with ideas and a video camera and create a 29 second commercial to be uploaded onto www.doritos.co.uk. The makers of the top 15 adverts will then be invited to pitch their Doritos TV ad to a panel of specially selected experts, which includes Bafta award-winning actor, director, and screenwriter Noel Clarke, TV and radio presenter Lauren Laverne and top ad director David Shane. The top three ads, as selected by the panel, will then be put to the public vote to decide who the true King of Ads is. The budding director of the winning ad with the most votes is guaranteed £100,000 and will win an extra £1 for every vote they receive up to an additional £100,000. They will have their advert watched by millions as it airs across British national television from 12th June to 11th July. Not bad for your first commercial! Click here to see the work - Buddy - Eunice - Iain - Simone