Jessica Langdell


AMV wins inaugural Grand Prix for Social at WARC

The World Advertising Research Council (WARC) has announced the winners of its inaugural Prize for Social Strategy. WARC, the global provider of ideas and evidence for marketing people, created the Prize for Social Strategy to find out the best examples of marketing strategy that drive conversation, sharing, participation or advocacy. Entries were asked to show how their strategies had delivered credible business results.

From all of the entries from all of the agencies across the globe, only four golds were awarded and AMV BBDO won two of them for Doritos “Mariachis” and Mercedes “#youdrive” Only one Grand Prix was awarded, which AMV BBDO won for Doritos. BBDO Toronto won Silver for its work on behalf of the Ontario Ministry of Health and BBDO Guerrero won a Bronze for the Philippines Department of Tourism.