27/06/11

Jessica Langdell


Tagged
Awards, News

AMV Wins Inaugural Cannes Grand Prix for Creative Effectiveness

AMV BBDO took home the first-ever Grand Prix for Creative Effectiveness at the Cannes Lions festival, honored for its work for Walkers ‘Sandwich’. The Creative Effectiveness Lions were introduced this year to recognize work that has shown a measurable and proven impact on a client's business.

AMV BBDO took home the first-ever Grand Prix for Creative Effectiveness at the Cannes Lions festival, honored for its work for Walkers ‘Sandwich’. The Creative Effectiveness Lions were introduced this year to recognize work that has shown a measurable and proven impact on a client's business. The ‘Sandwich’ campaign, in which Walkers was set out to prove that a lunchtime sandwich becomes a more exciting meal when eaten with a bag of Walkers crisps, triumphed against the 142 other entries into this new category. In addition, AMV walked away with two Silver Lions for The Metropolitan Police ‘Who killed Deon’ (in the film category) and Tower Hamlets 'Texting' campaign (poster), three Bronzes for 'Who killed Deon' (craft editing), Heinz ‘Happy Birthday’ (film) and Walkers ‘Raining Ten’ (entered by OMD in the media category) - as well as Shortlists for Museum of Childhood ‘Play to learn’ (poster), Tower Hamlets ‘Texting’ (press) and Aviva ‘You Are The Big Picture’ (media). BBDO Worldwide was once again awarded Cannes Network of The Year. For the fifth year in a row. Last year, in a worldwide acknowledgement of AMV BBDO’s integrated work, the Cannes awards jury named AMV Direct Agency of the Year, as well as awarding them the first ever Grand Prix for Good for their Metropolitan Police work. Earlier this week, AMV was named Most Awarded Advertising Agency in the UK according to The Pencil Rankings, the annual round up of all the accolades awarded at One Show & D&AD. View Walkers Sandwich case study.