18/07/11

Jessica Langdell


Tagged
Inspiration, News, Thoughts

AMV Launches Analytics

Following the recent Effectiveness Grand Prix at Cannes, AMV BBDO is investing further in the use of data to inspire ideas and define their worth to clients.

Following the recent Effectiveness Grand Prix at Cannes, AMV BBDO is investing further in the use of data to inspire ideas and define their worth to clients. Data has always been at the heart of planning at AMV, AMV Analytics will offer a new service to clients, formalizing and expanding the use of data generated from campaigns to create new insight and enhanced effectiveness.  The unit will initially be run by Dhiren Shingadia, recruited from OMD and Aleksander Reichel, recruited from PWC.  Both have a background in using digital and business data for communication and business strategy and will apply these skills across AMV’s entire client base.  In addition, they will work to support AMV Pulse, the recently launched community management function, helping to optimize social media campaigns. They will report into Craig Mawdsley and Bridget Angear, AMV’s joint heads of planning. Craig Mawdsley commented “Across the industry, there has never been such an oversupply of data combined with such an under-delivery of insight.  AMV clients will now benefit from data analysis and idea generation under one roof, enabling us directly to use the data generated in digital media to improve advertising in conventional media and vice versa.”   Bridget Angear added “The Effectiveness Grand Prix demonstrated what a difference data can make.  We are determined to continue our momentum by putting data and business insight at the very heart of the agency, as we continue to prove that numbers and ideas are perfect partners.”