Vicky Allard


AMV hires Matt Harrington as Director of Brand Partnerships

AMV BBDO has hired Matthew Harrington from RGA for the new role of Director of Brand Partnerships.

Matthew will be in charge of forging new partnerships at an AMV level with interesting innovative brands like media publishers and technology companies. He will focus on utilising his client understanding to help ensure objectives are clearly understood at the start and form the heart of the work, through to proposing new and innovative solutions and partnership opportunities based on each client’s unique challenges. Matthew’s experience ranges from client side brand management to digital account management, conceptual creative work, partnership management and media connection planning. He joins AMV from RGA where he managed the Nike Digital Brand account for Western Europe focussing on Women’s, Retail and Digital Services. Prior to that he spent time with Robinsons helping them update their marketing and brand efforts following 9 years at Red Bull. During his time at Red Bull Matthew launched 5 products into market, oversaw and integrated Sport, Culture and Event marketing to produce ground breaking film productions, digitally live streamed festival experiences as well as unique sports, music and fashion partnerships alongside directing the businesses day to day advertising and marketing plans. Ian Pearman, Chief Executive at AMV BBDO, comments: “The potential for collaborations to create value that is greater than the sum of the partners has never been so clear. Matt has the smarts and entrepreneurial flare needed to build those relationships for our clients.” Matthew Harrington, adds: “I’m absolutely delighted to be part of this team. A forward thinking culture, great minds and the opportunity to support such an exciting list of global clients connect with new audiences, platforms and talent.”