Vicky Allard


AMV hires Goodchild for new events and broadcast arm

AMV BBDO has hired Sarah Goodchild to set up their new events, experiential and live broadcast unit - AMV LIVE.

AMV Live will work with existing clients as well as potentially pitching to brands that that require this type of service. Sarah started her career in the ‘LIVE’ arena as a performer, touring internationally in various large scale productions. She has since worked as a Live Producer / Director for 10 years producing experiential campaigns, brand driven entertainment, large-scale theatrical performances, award shows, unscripted television and one off events. Sarah has lived and worked in Sydney, Australia where she produced various theatre and music shows including the world’s first live stage advert for NRMA. During her time in London she produced multiple campaigns for Sony & Warner Bros along with events such as The Elle Style Awards, P&G Beauty Awards, and Samsung Hope Relay for the Olympics & World Series Squash Finals. For the last few years Sarah has been based in NYC. She led the MSNBC channels interactive coverage of the DNC Campaign for Barrack Obama & the RNC campaign coverage for Mitt Romney and produced the American Airlines sponsorship of the SXSW music festival in Austin, Texas. Most recently she worked with Converse to produce the ‘Made by you’ campaign & launch the new Chuck II’s globally. Ian Pearman, Chief Executive at AMV BBDO, comments: “We’re seeing huge appetite for experiential work in the client community and AMV Live will further bolster our ability to deliver that work in a best in class way” Sarah Goodchild, adds: “I am very excited to become a part of the AMV BBDO family. The culture of this agency is extremely forward thinking and this coupled with the opportunity to work with so many great brands is a fabulous opportunity”.