24/02/10

Jessica Langdell


Tagged
News, Wins

AMV BBDO Wins Digital Radio UK

AMV BBDO has won the assignment to work for Digital Radio UK, the company responsible for accelerating the growth of digital radio and preparing consumers for digital radio switchover.

AMV BBDO has won the assignment to work for Digital Radio UK, the company responsible for accelerating the growth of digital radio and preparing consumers for digital radio switchover. The agency will begin work immediately with the objective of meeting the consumer-led switchover criteria, which include driving digital take up among consumers to 50% of all listening in order to meet the proposed target date for switchover of 2015. The campaign will run on BBC and Commercial Radio. The agency will develop coordinated consumer communications over the next 3 years, starting in May 2010 with a campaign highlighting the summer of sport in the run up to the World Cup. Ford Ennals, Chief Executive, Digital Radio UK, said: “After I appointed AMV BBDO in 2OO5 on the Digital UK business we had a long and successful working relationship. Communicating the benefits of digital radio and increasing understanding and awareness among consumers are crucial planks in our strategy for delivering switchover. With AMV’s unparalleled track record of creating powerful and effective campaigns of this kind, I have absolute confidence that they will do the same again in promoting digital radio.”