31/07/09

Jessica Langdell


Tagged
News, Wins

AMV BBDO wins BT Digital Advertising Account

BT has moved its digital advertising account out of Agency.com and split it between AMV BBDO, its advertising agency and OgilvyOne, which handles its direct marketing.

BT has moved its digital advertising account out of Agency.com and split it between AMV BBDO, its advertising agency and OgilvyOne, which handles its direct marketing. The successful agencies pitched against the incumbent and the fellow BT roster agencies, LBi and Saint to win the briefs. AMV BBDO, which is responsible for its advertising activity, including the current 'BT family' campaign starring Kris Marshall and Esther Hall, will handle its consumer digital account. The agency has been briefed to integrate the consumer TV campaign with new digital activity. Matthew Deardon, Marketing Director at BT Consumer said “AMV will help us put digital at the heart of the brand and campaign strategy to serve consumers and grow our business”.