18/01/11

Jessica Langdell


Tagged
Awards, News

AMV BBDO Wins Big At The Big Won

AMV is the number 1 UK agency for Creativity, TV & Film, Integrated Campaigns and Direct

AMV is the number 1 UK agency for Creativity, TV & Film, Integrated Campaigns and Direct In the UK, AMV BBDO has topped numerous categories of The Big Won, an annual ranking which tracks the performance of agencies across every media category and discipline. This year’s rankings were compiled from more than 5,000 awards won by more than 1,500 agencies on behalf of nearly 3,000 clients. AMV was able to bag over 80 awards in Press, Radio, Sales Promotion, Direct, Digital, Branded Content, Integrated Communications, TV & Cinema and even Media categories. No other UK agency has been able to match this breadth. Patrick Collister, the author of The Big Won, noted, “The big story here is how adroitly many large agencies have responded to the changes in the media landscape.  None have been more adroit than BBDO, which understood the new technologies better than their competitors and won more awards in categories other than traditional TV and print media.  They are creating ideas people can participate in - lean-forward communication, if you like - and adapting their structure and culture without drama." AMV’s awards in The Big Won include: AMV BBDO is the No.4 agency in the world for creativity across all media in 2010. In the UK, AMV BBDO is the No.1 agency for total creativity. In the UK, AMV BBDO is the No.1 agency for Direct. In the UK, AMV is the equal No.1 agency for TV and Film. In the UK, AMV is the No.1 agency for Integrated campaigns. In the UK, AMV BBDO has the No.1 campaign across all categories with The Met Police “Choose a Different Ending”. In the UK, AMV BBDO has the No.1 Direct campaign with Walkers “Sandwich”. In the UK, AMV BBDO has the No.1 campaign for TV and Video with “Bring It To Life” for Guinness. In the UK, AMV BBDO has the No.1 Integrated campaign with “Choose a Different Ending.” In the UK, AMV BBDO has the No.2 campaign for Digital with “Thinking Space” for The Economist. In addition, BBDO Worldwide led the Network rankings for the fourth year in a row with 2602 points, followed by sister Omnicom network DDB Worldwide with 2423 points and WPP's Ogilvy Network with 2248 points. “The best work yields the highest returns for our clients, whatever the medium or discipline.” said Andrew Robertson, President and CEO, BBDO Worldwide.  “You can be a lucky winner once.  Maybe twice.  But to do it four times in row takes both an unfair share of the world's most exceptional talent and a relentless focus on delivering the world's best work, day-in and day-out, campaign by campaign, client by client, agency by agency.” Further details can be found at www.thebigwon.com.