19/08/13

Jessica Langdell


Tagged
News, Wins

AMV BBDO retains Department for Transport account

The Department for Transport's (DfT) have awarded AMV BBDO their creative advertising account, including the Think! road safety brand, after a pitch through the Government Procurement Service.

The Department for Transport's (DfT) have awarded AMV BBDO their creative advertising account, including the Think! road safety brand, after a pitch through the Government Procurement Service. AMV will now cover the entire account in a two-year contract. The agency will carry Think! forward alone, after working on the department's safety campaigns for nearly two decades with Publicis Groupe’s Leo Burnett. AMV won part of the DfT account in 1995, splitting it with incumbent D’Arcy Masius Benton & Bowles, which later merged with Leo Burnett. AMV created the Think! branding, which uses shock tactics to encourage people to consider the consequences of their actions on the roads. The agency has worked on campaigns around mobile phone use while driving, motorbike safety and speed reduction, such as the 2009 for "kill your speed" ad featuring a driver haunted by the image of a dead child he has killed while speeding. Mobile phone work includes the "split screen" ad in which a couple’s split-screen phone conversation is cut off when the man crashes his car.