Jessica Langdell

News, Wins

AMV BBDO lands government brief to increase electric car sales

Abbott Mead Vickers BBDO has won a pitch to create a campaign to boost sales of low-emission cars.

The pitch was run by the Society of Motor Manufacturers and Traders and the Government’s Office for Low Emission Vehicles according to the terms of the Government Procurement Service framework. A consortium of car-makers including Toyota, Nissan, Vauxhall and Renault are funding the campaign, with the Office for Low Emission Vehicles also contributing. Of the two million new cars in the UK last year, 29,556 were alternative-fuelled, including electric and hybrid models. The Government’s Committee on Climate Change has said it would be "feasible and desirable" to have up to 1.7 million fully electric and plug-in hybrid cars by 2020. AMV will now work on a campaign to normalise low-emission cars in the UK.