Marks That Matter

Degree UltraClear unveiled its latest campaign spotlighting the indomitable spirit of athletes and movers everywhere, led by none other than NBA phenomenon Giannis Antetokounmpo.

The brand and the athlete join forces to reframe marks of movement and inspire confidence, after a new Degree research found that 82% of consumers in the US feel the need to compromise between sweat protection and stains to their clothing.

The campaign's centerpiece, a poignant 60-second film shot in a documentary-style, features Giannis alongside a diverse cast of athletes, including a para-climber, roller skater, and soccer players.

The scenes follow them as they push themselves to their limits, get knocked back down, yet get right back up again despite their scrapes and bruises, while Giannis talks about basketball, his playing style and his “tattoos”, the sport marks he’s received over the seasons.

The "Marks That Matter" campaign coincides with the launch of Giannis Antetokounmpo's Amazon Prime documentary, "The Marvelous Journey," offering fans an intimate look at the athlete's extraordinary trajectory both on and off the court.