Beyond Techspectations

Set to take the Currys brand to an exciting new place in communicating
their tech expertise, we’ve launched a new brand platform called “Beyond Techspectations”. 

To kick this off, a new comedic back-to-school campaign shows its team of experts going above and beyond to provide the perfect laptops for students starting the new term.

The suite of three TV ads is designed to surprise and humour Currys’ customers by showing that colleagues always provide the perfect tech advice when it is needed, even if that means appearing in the most unlikely places.