Global Sustainability Strategy

Bupa’s new sustainability campaign focusses on the intersection between human health and the health of the planet. The 80-second launch film kicked off the campaign and was shot entirely using virtual production, which is 95% less carbon intensive compared to filming on location. 

The healthcare company has taken on the planet as its newest patient because if the planet is not healthy, the chances are we won't be either. Bupa is moving to renewable energy, making their doctors' and nurses' scrubs from recycled plastics and reimagining the way they deliver more efficient, lower-carbon healthcare through new apps, technology, and other innovations.