Saw This, Made This

For our latest global Bombay Sapphire campaign, we partnered with world-renowned visionary Baz Luhrmann to encourage people to discover the inspiration that exists all around them in "Saw This, Made This".

To mark the launch, we released a short film, directed by celebrated director Juan Cabral, inviting people to see the world as a gallery of creative inspiration. The campaign invites people to capture and share on social media what they see in the world that creatively inspires them, and what they have subsequently made, using #SawThisMadeThis.

Through collaboration with hundreds of artists and creators from a variety of disciplines, the campaign will feature before-and-after “Saw This, Made This” videos and photos, demonstrating how people can reframe the world around them and turn that inspiration into creative expression.

Mixologists from all around the world have turned ‘Saw This’ inspiration from their resident cities, into unique Bombay Sapphire ‘Made This’ cocktails. Martin Siska & Yann Bouvignies of the iconic Scarfe’s Bar in London have taken creativity from the reflected details of the city lights at Piccadilly Circus on an early winter evening and created a unique mouthwatering drink.