#letyourbodyflow

To launch intimawear by Bodyform, we developed a campaign that celebrates the reality of periods: the clots and clumps, the endless spotting, the sort-of-discharge sort-of-blood and promotes the new range of sustainable period pants.

Aiming to counter the reductive diagrams seen in biology textbooks, #LetYourBodyFlow elevates blood to the status of art, representing different kinds of flows and experiences in all their beautiful chaos.