Ready To Play

In our first campaign for Decathlon, the brand invites everyone, everywhere to rediscover the joy of play. In a world where stress and perfectionism hold so many people back from enjoying sport, Decathlon's simple asks, "Ready to Play?". We hope the question serves as an invitation and rallying cry for people everywhere to get out there and play. 

Part of a global rebrand developed in partnership with our sister company Wolff Olins, the creative reflects Decathlon's transformation from French retailer to global sports brand rooted in accessibility and inclusivity, product quality and innovation.

The integrated campaign delivered across 70 markets launched with a hero 60-second film mixing original footage and found footage and celebrates sport, not as we’re used to seeing it, but as it truly occurs with real people around the world. From children to older people, from beginners to professionals, everyone in this film is united by the spirit of play. 

The out of home campaign also captures the joy of real people at play across a range of sports. Versions of the film will also run in 30, 15, and 6 second formats, across TV, digital and social media.